By Nancy Merritt Bell The Publishing Toolkit First of all, hurrah for finishing your book! Crack out the champers. And cheers again for wanting your new work to have an objective, general-public, possibly non-adoring reading. It might even be worth it. Next, round up the readers — but bypass the family and BFF reads. I actually gave Mom something of mine to read once. Her report was far less than the worship I'd expected. Mom, being a therapist, actually 'shrank' the book and